Sometimes you can buy an asset with a property - not simply
the buildings or land but perhaps a wood. There is a chapter on
woodland that helps to classify what kind of wood it is. It may be
an area of water (there is a chapter on that too). Even strange
things like wind power can be seen as an asset in some ways.
Wind-powered electricity storage systems can save on heating and
lighting costs and in many enterprises this can make an appreciable
difference.
If you live near the sea, you may well have access to
plentiful seaweed and this is a tremendous fertiliser for vegetables
and fruit. If you live in the very heart of a city, you have a potential
market all around you so if you can produce a marketable
product you can succeed. You can even keep livestock in high-rise
flats by keeping bees on a balcony (as long as your landlord
agrees). Hives are kept on some office roofs and town honey producers
are often winners at honey shows. Bees will travel to
collect their nectar. When London and other cities still had areas
of bomb damage the bee population must have been especially
content: masses of the pink weed - rose bay willow herb -
quickly clothed the bomb site. Often referred to as 'fireweed' it
grows in profusion on fire-razed ground. In town and country it
shows the position of fires long gone. Its sweet nectar is a great
favourite with bees.
Country enterprises started off life as we know it today. After
all the person who was good at making pots soon became the
village potter. The person who was good at transforming wood
into usable objects formed his own business. Whether these enterprises
received payment in kind or in money makes very little
difference; it was still a case of an enterprising individual able to
use his assets to the best of his ability and the market-place
accepting that he had something acceptable with which to trade.
The final assets required to succeed in a country enterprise are
the ability and determination to sell your product. This is very
often the biggest stumbling-block.
Unless you accept from the
outset that what you produce must one day be sold, you are not
going to receive any income from your venture. The thought of
producing enough to eat and drink for your family from your own
resources became immensely popular a few years ago. The independence
to be gained was seen as a worthwhile goal and certainly
home-produced food is extremely nutritious. The drawback to the
concept is that unfortunately in our modern world we have to
produce a surprising amount of cash to survive. Rates, rent or
mortgage payments cannot be made with honey; even if you burn
wood to heat your house and fuel your cooker, you will still
probably appreciate electric light and if you aim to live well on
your home-grown produce, then a deep-freeze is a great help. Also
many people were so good at producing to feed themselves that
they produced gluts that needed to be disposed of.
This leads on
naturally to producing extra especially to sell. The satisfaction we
felt when we first sold our hand-raised pies to local pubs and
restaurants still glows today. The pork in them was home-produced
as was the lard in the pastry. There is a tremendous amount of
pleasure to be had from this kind of venture. There are, of course,
always bad days.
The hurt you feel if someone criticises your
produce is unbelievable until you have felt it. Even if you can see
that the criticism is unfounded and that the customer is just
letting off steam, it will probably haunt you at night. That is one
of the problems of working with such personal projects: the satisfaction
is tremendous on good days but bad days are worse than
you can imagine. An essential asset is to be able to ride them.
seaweed and beekeeping