There are two main outlets for woven work.
One is to dressmakers
who require hand-loomed cloth for special pieces. The
other is to sell specifically woven pieces as works of art. All sorts
of varied colours and textures can be worked in. Several prominent
artists in this field specialise in wall hangings that evoke country
landscapes and sunsets.
Advertising in craft magazines may bring
commissions and certainly word of mouth advertising will help. It
is becoming quite usual for companies to use hand-produced
tapestries in board-room settings. If your work is not suitable for
a wall hanging, perhaps it is suitable for a special set of curtains.
Craft outlets often require you to leave your work on display
with them. They then pay you if it sells and deduct a commission.
This kind of exposure may get you a reputation in an area but it
may not be sufficient to provide an income. Often customers such
as the boardroom commissions will not approach you but will
respond favourably to an approach. It is worth constructing some
moveable samples. It may be difficult to describe adequately the
speciality twelve-foot-long hangings you have in mind: it is easier
with a one-foot-square sample in front of you.
There are sometimes local exhibitions in town halls and other
centres at which you can show your work. These can all help to
establish a reputation. Some craft shows are very good at attracting
ing custom but some are very poor and it is always worth checking
on planned advertising and the past experience of the organisers
before paying a fee for a stall. Better still is to negotiate a percentage
fee for your stall. If you feel you cannot justify a position on
your own, it is often worth sharing space with another craft
worker. It is all a question of exposure to get the reputation and
asking for orders to get the business.
selling woven products