We grow a lot of our crops in blocks rather than in traditional
rows.
This increases ground cover and if you keep the weeds at
bay in the early stages the plants soon become big enough to
make their own way. Planting closer together than usual also helps
this method. It means that things like beetroot and lettuces tend
to be harvested while they are smaller than most for sale. This
achieves two objects: first, it decreases the amount of possible
damage from slugs and other things that eat into your growing
plants and secondly, it provides a more attractive crop. A bunch
of beetroot, the globes some 1.5 to 2 inches across, tied with raffia
around the stalks with the deep green leaves still attached, is a
beautiful sight. Buyers at the farm gate and local shops will often
be tempted by this natural presentation to buy. Once the beetroot
grow to a standard three or more inches in diameter, your product
is just the same as that available everywhere. You have lost the
advantage that smaller scale production can have.
If you aim to encourage the public to buy directly from you,
plan the vegetable area with visual effect in mind. Marrows are
quite spectacular in growth. Plant them in a compost heap and the
trailing variety will soon cover the area with umbrella leaves and
bright yellow flowers. The flowers themselves can be harvested
and stuffed and deep-fried. Perhaps your customers are not aware
of this — a small recipe sheet often inspires specialist buying.
Leave some of the yellow flowers to grow into
marrows and you have had two incomes from one crop. Selling on
a farm gate scale means that you can also bundle together succulent
little carrots taken as thinnings from a main carrot crop.
These little carrots do not look beautiful for long as they wilt in a
dry atmosphere but if they are sold quickly and cooked gently,
they are the most delicious carrots of all.
Everyone, public and
shopkeeper alike, will be encouraged to buy if you can chat about
the special delights of your products. Become an enthusiastic
vegetable-eater and the feeling will soon come across to other
people. When you see what a small portion of housekeeping fresh
vegetables have become, it proves that there is scope for an
enthusiast. Some health shops will sell fresh vegetables — they
must usually be organically grown.
Many young housewives have
been brought up almost entirely on a diet of frozen vegetables.
The same customers are often the ones with a keen interest in
cooking so if you can put a tempting array of vegetables in front
of them, you will have willing buyers. A trip to the continent
always shows what many of us are missing: there every little
corner grocery seems to offer a tempting variety of fresh
vegetables. You can even carry the presentation theme as far as
preparing strings of onions for sale. It is quite simple, you simply
tie the dried onion stalks to a piece of string and form a chain.
While we would not think of suggesting that the vegetable growers
of Britain take to their bikes as the French used to do to sell us
their onions, it is certainly a product with tremendous visual and
culinary appeal.
growing vegetables