Whether you aim to sell raspberries fresh or to process them, you
should aim to pick and dispose of them very quickly.
Raspberries do
not keep at all well when fresh. Put into little plastic punnets for
resale, the bottom layers immediately start to produce juice and
within hours can go mouldy. The best answer is to pick early in
the morning and to deliver them first thing to the retailer, giving
him all day to sell the punnets.
It is when they have to stay overnight
that problems really set in. 'Pick your own' is a very established
way of selling soft fruit.
The advantages are that you do
not have to pay and look after the labour picking your fruit; the
disadvantages are that the public is often unaware of the damage
that children and careless adults can do to a crop. Also if you
employ the labour, you can specify that all the ripe fruit on a cane
must be picked; casual picking leaves ripe fruit to go mouldy and
contaminate others.
If you do allow 'pick your own', then you
must check that the plants are being kept in good shape at the end
of the day. If you limit the access to a few rows rather than the
whole crop you will get better picking, but no-one wants to feel
that they are having to struggle to find enough, so you have to
strike a natural balance.
raspberries